Things to Do in Ashe County | Christmas in July

Are you planning a trip to Ashe County and want to get the full experience? Visit during in July to get a taste of the Christmas in July Festival – an Ashe County Tradition held in Historic Downtown West Jefferson, NC.


Located in beautiful, historic Downtown West Jefferson, Christmas in July is an old-fashioned festival showcasing the heritage of the Blue Ridge Mountains.  The festival started as a celebration of the Christmas Tree Industry in Ashe County. Since its start in 1987, the festival draws thousands every year, both locals and visitors. The Christmas Tree Industry is still a big staple in Ashe County Culture, with Ashe County being the #1 Christmas Tree producer in the nation in 2015.

Want to make the most of your Ashe County visit? Download our FREE Scavenger Hunt to make sure you see as much as possible and have a ton of fun while you’re here.
Ashe County is our home and we think you’ll love it here.

The Christmas in July is a free admission festival featuring a wide variety of activities, including:

  • Music of the Blue Ridge Mountains
  • Handmade arts and crafts
  • Numerous, delicious food vendors
  • The annual Civil War REenactment
  • Activities for Children
  • Community Stages featuring local dancers, cloggers, singers and musicians
  • The Ashe County Farmers Market is also open during the festival!

Not only are you getting to experience an Ashe County Tradition first-hand, but it is truly fun for the entire family. Come see us this summer for the perfect dose of Ashe County!

Want to make the most of your Ashe County visit? Download our FREE Scavenger Hunt to make sure you see as much as possible and have a ton of fun while you’re here.
Ashe County is our home and we think you’ll love it here.

Take the Tour

20 years ago, this dream started out as a road-side stand at this same location. A lot has changed since then.Take a look at how we’ve grown.

MARKET TOUR